About the Plant Based Foods Association

Our Mission

To ensure a fair and competitive marketplace for businesses selling plant-based foods intended to replace animal products such as meats, dairy, and eggs, by promoting policies and practices that improve conditions in the plant-based foods industry, and educating consumers about the benefits of plant-based foods.

We aim to:

  • Engage in education, public relations, and media outreach to increase visibility for plant-based foods and boost consumer acceptance;
  • Eliminate policies and practices that place plant-based meats, milks, eggs, and butters at an economic disadvantage, such as labeling restrictions;
  • Change the debate on important public policy issues such as the dietary guidelines.

The Plant Based Foods Association will also use various legal strategies, often in collaboration with other organizations, to challenge policies and practices that undercut its members in the marketplace. The goal is to level the playing field for plant-based foods to compete fairly.

Read Our Values

Our Board

JaimeAthosPresident: Jaime Athos – CEO, The Tofurky Company

MartinKrugerTreasurer: Martin Kruger – COO, Follow Your Heart

NicoleSopkoSecretary: Nicole Sopko – VP, Upton’s Naturals


Miyoko Schinner: CEO, Miyoko’s Kitchen


Michael Lynch: VP of Marketing, Daiya Foods

Our Staff


Michele Simon, JD, MPH
Executive Director

Michele has 20 years of experience in food law and policy. Through her book, articles, and reports, she has written extensively about a wide range of food and beverage policy efforts at the federal, state, and local levels. After years of researching and writing about what’s wrong with the food system, Michele decided to offer her services to mission-based food companies, and return to her original passion of promoting plant-based foods. In addition to her law degree from University of California, Hastings College of the Law, Michele has a master’s degree in public health from Yale University. She is admitted to practice law in California.



Elizabeth Kucinich
Policy & Partnerships Consultant

Elizabeth is an independent trans-Atlantic organizational development, campaigns, and government affairs consultant based in Washington, D.C. Drawing from her extensive experience working inside the U.S. political system, paired with a sincere desire to bring social, economic, health, agricultural, and ecological systems into balance, Elizabeth works to strengthen the institutional capacity of organizations that support these goals. She has shaped initiatives to reform federal nutrition policies to emphasize plant-based approaches. Elizabeth also helped to establish the Congressional Staff Vegetarian Association.