PBFA Committees provide expertise on how to tackle challenges and identify best practices to guide our association:

Policy Committee

  • Allison Aronoff, Beyond Meat
  • Vivian Graubard, Verdant Deli
  • Tyler Jameson, Impossible Foods
  • Kyra Lindemann, Upfield
  • Jody Mason, Danone North America
  • Carole Opel, Giorgio Foods
  • Heather Nelson, Roquette


The Plant Based Foods Association consists of members and supporters with the shared goal of ensuring the plant-based foods industry can succeed and thrive.

The strength provided by banding together with others to raise the visibility and voice of the plant-based foods sector, as well as to put forth solutions to many of the concerns we all face today, were the main motivating factors for us in helping to get the PBFA off the ground. What we’ve seen is that this effort has clearly been very successful and has also been effective in helping us to sharpen the focus on our company’s mission.
Bob Goldberg

CEO, Follow Your Heart