Our Board Members

The PBFA board guides the actions of our association and represents industry experts from our member companies.

Nicole Sopko (President)

Nicole Sopko (President)

VP, Upton’s Naturals

Martin Kruger (TREASURER)

Martin Kruger (TREASURER)

COO, Follow Your Heart

Jaime Athos (secretary)

Jaime Athos (secretary)

CEO, The Tofurky Company

Doug Radi

Doug Radi

CEO, Good Karma Foods

GW Chew

GW Chew

Founder & CEO, Something Better Foods

Sadrah Schadel

Sadrah Schadel

Co-Founder & Chief Creative Officer, No Evil Foods

Armetha  Pihlstrom

Armetha Pihlstrom

National Account Manager, Impossible Foods

Owner, Founder, & Chairwoman, Pihlstrom Consulting Group

Join PBFA

The Plant Based Foods Association consists of members and supporters with the shared goal of ensuring the plant-based foods industry can succeed and thrive.

2020 Retail Sales Data Announcement

2020 Retail Sales Data Announcement

NEWS RELEASE APRIL 6, 2021 Plant-based food retail sales grow 27% to $7 billion in 2020 New data commissioned by GFI and PBFA shows U.S....

We are proud to be a founding member of the Plant Based Foods Association. PBFA has helped us grow our business in more ways than one.

Madeline Haydon

Founder & CEO, nutpods