Strategic Plan

Ensuring a bright future for the planet and all its inhabitants will require a transformative shift to a plant-based food system—and we believe we have a key role to play in securing that future. Growing Plant Based, our 2022-24 Strategic Plan, lays out a clear, comprehensive three-year roadmap for the Plant Based Foods Association—as well as our new sister nonprofit organization, the Plant Based Foods Institute—and how the two will work together, with our members, and with a diverse coalition of partners to drive the change we need to achieve a healthier, more sustainable, and more equitable food system.

Download our strategic plan to get:


  • A deep dive into the missions, priorities, and objectives that will guide the Plant Based Foods Association (PBFA) and the Plant Based Foods Institute (PBFI) in the years to come.
  • A comprehensive look at PBFA’s plans to expand our membership, provide enhanced membership benefits, and create an even more thriving community.
  • An introduction to PBFI and how it will identify and implement impactful strategies for businesses and food system participants, advocate for systems change, and proactively work towards a plant-based future.


The Plant Based Foods Association consists of members and supporters with the shared goal of ensuring the plant-based foods industry can succeed and thrive.

The strength provided by banding together with others to raise the visibility and voice of the plant-based foods sector, as well as to put forth solutions to many of the concerns we all face today, were the main motivating factors for us in helping to get the PBFA off the ground. What we’ve seen is that this effort has clearly been very successful and has also been effective in helping us to sharpen the focus on our company’s mission.
Bob Goldberg

CEO, Follow Your Heart