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Media Coverage for October 2018
Total Press Hits Generated: 40 Online: 17 Broadcast (TV/Radio): 1 Print (Newspapers & Magazines): 22 Total Circulation Reached: 35,274,929 Plant-Based Labeling Called into Question By Julia Peterman, Whole Foods Magazine, October 01, 2018 Plant-Based...
PBFA & Lucky “Fall in Love with Plant Based” Retail Campaign Sparks Media Attention
The Plant Based Foods Association is excited to have partnered with Lucky Supermarkets for our first-of-its-kind marketing campaign, “Fall in Love with Plant Based”, aimed at educating shoppers about the wide variety of plant-based options available...
PBFA & Lucky “Fall in Love with Plant Based” Retail Campaign
At PBFA, a big part of our mission is to increase availability and visibility for plant-based foods. That’s why we’re thrilled to announce our partnership with Lucky, a retail chain of 70 stores located throughout Northern California. This first-of-its-kind marketing...
Policy Win! California State-Run Facilities to Offer Plant-Based Options
Status (4/13/21): A win! California Governor Jerry Brown signed into law S.B. 1138, requiring state-licensed healthcare facilities and state prisons provide plant-based food options. In a landmark win for plant-based eaters, California Governor Jerry Brown recently...
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The Plant Based Foods Association consists of members and supporters with the shared goal of ensuring the plant-based foods industry can succeed and thrive.
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Spring into Plant Based
The Plant Based Foods Association is the single most important trade organization representing the interests of plant-based food companies. We are proud to partner with PBFA in creating a more level playing field for plant-based food companies.