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Expert Insights: How to Successfully Engage with Retail

Expert Insights: How to Successfully Engage with Retail

by Andrea Zweig Wagner | Dec 12, 2022 | Membership News, PBFA News, Retail Partnerships | 0 comments

There is continuous and inevitable growth in the plant-based sector as consumer interest and needs evolve. For successful growth, the manufacturer will need to be smart, consumer-focused, and data-based. The key here is to commit to evidence-based data to guide...
Research shows shifting plant-based shopper spending behaviors and motivations across plant-based and animal-based food categories

Research shows shifting plant-based shopper spending behaviors and motivations across plant-based and animal-based food categories

by Kate Good | Nov 30, 2022 | Press Releases, Retail Partnerships, Retail Sales Data | 0 comments

The first-of-its-kind research aimed to understand plant-based shopper behavior and consumer sentiment to identify whether shoppers are shifting away from their animal-based foods spend and increasing plant-based foods spend and if so, why.  WASHINGTON...
PBFA and Hannaford Launch Plantsgiving Campaign

PBFA and Hannaford Launch Plantsgiving Campaign

by Kate Good | Oct 17, 2022 | Press Releases, Retail Partnerships | 0 comments

Celebrate Thanksgiving with a flavorful plant-based feast   San Francisco, CA [October 17, 2022] –– The Plant Based Foods Association (PBFA), the first and only U.S.-based trade organization supporting plant-based food companies, is excited to announce our...
How Kroger and PBFA are Leveraging Data to Better Understand the Plant-Based Shopper and Meet Growing Demand for Variety and Innovation

How Kroger and PBFA are Leveraging Data to Better Understand the Plant-Based Shopper and Meet Growing Demand for Variety and Innovation

by Kate Good | Sep 26, 2022 | PBFA News, Retail Partnerships | 0 comments

As the market for plant-based sales grows, retailers are increasingly looking to understand the plant-based shopper and identify strategies to provide a broad array of plant-based options to meet consumer demand. Partnering with retailers to conduct research that...
VegFest 2022 showcases strength and innovation of plant-based foods industry to Kroger team

VegFest 2022 showcases strength and innovation of plant-based foods industry to Kroger team

by PBFA | Sep 1, 2022 | Nutrition, PBFA News, Retail Partnerships | 0 comments

With more and more consumers exploring what plant-based foods have to offer and driving increasing demand for a wide—and growing—variety of products, there’s never been a better time for major retailers to seize the moment and provide more opportunities for their...
How Integrated Merchandising Helped Albertsons Increase Plant-Based Cheese Category Sales

How Integrated Merchandising Helped Albertsons Increase Plant-Based Cheese Category Sales

by PBFA | Mar 9, 2022 | PBFA News, Retail Partnerships | 0 comments

Consumer demand for plant-based foods continues to grow in double digits. In 2020,  57% of U.S. households purchased plant-based foods, over 80% of all Americans have tried plant-based foods, and 78% are repeat buyers. Based on these statistics and research...
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Membership Inquiries

Maddie Segal

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