by Nikki Smith, Associate Director, Marketplace Development | Sep 15, 2023 | PBFA News, Retail Partnerships |
PBFA wants to put brands back in the driver’s seat with regard to messaging and promotion in the marketplace. Ensuring we can build demand will allow the plant-based industry and its brands to illustrate the power of the consumer interest to retailers. Peace....
by Nikki Smith, Associate Director, Marketplace Development | Aug 14, 2023 | Retail Partnerships |
While the food landscape continues to change due to the lasting effects of the pandemic, the shifts in the economic landscape, and changes in generational needs and innovation in general, educating consumers and strengthening partnerships between plant-based companies...
by Andrea Zweig Wagner | Dec 12, 2022 | Membership News, PBFA News, Retail Partnerships |
There is continuous and inevitable growth in the plant-based sector as consumer interest and needs evolve. For successful growth, the manufacturer will need to be smart, consumer-focused, and data-based. The key here is to commit to evidence-based data to guide...
by Kate Good | Nov 30, 2022 | Press Releases, Retail Partnerships, Retail Sales Data |
The first-of-its-kind research aimed to understand plant-based shopper behavior and consumer sentiment to identify whether shoppers are shifting away from their animal-based foods spend and increasing plant-based foods spend and if so, why. WASHINGTON...
by Kate Good | Oct 17, 2022 | Press Releases, Retail Partnerships |
Celebrate Thanksgiving with a flavorful plant-based feast San Francisco, CA [October 17, 2022] –– The Plant Based Foods Association (PBFA), the first and only U.S.-based trade organization supporting plant-based food companies, is excited to announce our...
by Kate Good | Sep 26, 2022 | PBFA News, Retail Partnerships |
As the market for plant-based sales grows, retailers are increasingly looking to understand the plant-based shopper and identify strategies to provide a broad array of plant-based options to meet consumer demand. Partnering with retailers to conduct research that...
