The plant-based food and beverage market is thriving, and we’re seeing the phrase plant-based everywhere these days. PBFA is on a mission to ensure consumer confidence in the meaning of those words. We are proud to announce that we teamed up with NSF International to launch the first and only plant-based food certification.
Plant-based foods that are eligible to receive our certification include meat, poultry, and seafood alternatives, egg substitutes, and dairy alternatives such as plant-based milk, cheese, yogurt, butter, and ice cream.
PBFA members Tofurky and Oatly are the first brands to be certified, and we’re happy to announce Country Crock Plant Butter has joined them with the Certified Plant Based stamp on their packaging. To see more brands that have adopted the Certified Plant Based stamp, click here.
This is an exciting step for the fast-growing, innovative plant-based foods industry, and furthers our mission to grow plant-based. We look forward to helping many plant-based brands increase consumer confidence with the use of this new certification.
Want to learn more about our new Certified Plant Based program? Check out NSF’s page here, and read our press release here. How is it different than the vegan seal? It’s even better. Read our blog here. You can read the definition here.
Curious about the state of the plant-based food market and why this certification is so important? Check out our commissioned data from SPINS for more information on the rapid growth of plant-based food sales.
I think this is fantastic! My only hope is that this certification does not get buried among the others found on the food package. I wonder if this design will be easy enough to identify? Nevertheless, this is great and I’m glad companies are collaborating on efforts for food integrity.