Consumer Marketing Initiative

Plant-based foods are more available, more diverse, and more appealing to consumers than ever before—and as the sector has expanded and demand for plant-based has consistently grown, the industry is ready to unite even more strongly, bolstering the collective efforts of our members and boldly and proactively telling the story of plant-based to larger audiences.

The seed has been planted—now, it’s time to cultivate the next phase of our industry’s evolution.

PBFA is working on a multi-pronged strategy to inform and inspire consumers to engage with plant-based foods across brands, products, and categories. As part of this, we are stewarding our dynamic community of plant-based brands and leaders, advocates, and experts to support the dissemination of a comprehensive consumer marketing initiative, designed to amplify the powerful voices of our members and partners, and speak to the hearts and minds of today’s consumers.

Realizing the potential of plant-based foods means coming together around a compelling, cohesive narrative that will both educate and engage a diverse range of consumers. And by supporting this effort, you can help us forge a plant-based future that’s as vibrant and visionary as our community, itself.

Add your email below to stay in the know as this effort continues to unfold and be the first to hear about opportunities to support and engage with our growing initiative.

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