Food made from plantscertified.

Say goodbye to consumer confusion. Say hello to the new-and-improved Certified Plant Based.

A whopping 47% of US consumers describe themselves as flexitarians.¹ And with more delicious, innovative products hitting store shelves than ever before, finding plant-based foods should be a snap for these savvy shoppers. The Certified Plant Based seal makes it simple: An easy-to-spot visual indicator that instills consumer trust that what they’re putting in their carts or ordering online is truly made from plants.

The plant-based market continues to grow—and Certified Plant Based is growing with it: As of 2022, eligibility has been expanded to include all plant-based food with no animal-derived ingredients. That means that your innovative product, no matter the category it belongs to or what supermarket shelf it calls home, can get certified*—and benefit from a boost in consumer confidence that what they’re buying is exactly what they’re looking for.

Contact plantbased@nsf.org and apply for the CPB program today.

Why Certified Plant Based?

  1. Differentiate your products.
  2. Broaden consumer appeal and trust.
  3. Protect and enhance your brand.
  4. Define plant-based foods for consumers and retailers.
  5. Tell your sustainability story. 

It’s simple: Food made from plants. No animal-derived ingredients.

Products with any amount of animal-derived ingredients are not eligible for Certified Plant Based. Products classified as “single-ingredient raw foods,” such as fruits and vegetables, are also not eligible at this time.

Getting Certified

To provide a higher level of objectivity and integrity, Certified Plant Based products are all independently verified by NSF International and must pass its review before the label can be used. You can read more about the verification process on NSF’s website here, and get the full, updated certification protocol here.

  • Both PBFA members and non-members pay $150 per formula, plus $50 for every additional flavor variation.
  • Initial $75 licensing fee per product (waived for PBFA members).
  • Members and non-members also pay yearly renewal fees of $50 per product.
  • View the fee schedule here. 

 

1,100+ products certified, and counting.

Check out the database of current certified products here, and to add your foods to the list, apply to get Certified Plant Based by contacting plantbased@nsf.org.

* With approval from NSF International.

¹ January 2021 poll commissioned by Sprouts and conducted by One Poll.

Join PBFA

The Plant Based Foods Association consists of members and supporters with the shared goal of ensuring the plant-based foods industry can succeed and thrive.

The ‘Certified Plant Based’ seal will help us build consumer advocacy beyond PBFA, which is what we need to create the tipping point on plant- based eating.
Brian Orlando

Chief Marketing Officer, Upfield