Unmet Needs: Insights and Solutions
As the plant-based foods industry continues to scale and diversify, obtaining a deeper understanding of the plant-based consumer is crucial for brands and retailers alike. Our latest cutting-edge report, “Uncovering the Unmet Needs of Plant-Based Consumers,” is designed to illuminate crucial consumer sentiments: This first-of-its-kind research leverages insights from Kroger’s plant-based food shoppers to hone in on what the plant-based industry needs to prioritize to meet the needs of consumers, build trust, and create sustainable pathways for growth.
Key themes explored in this research include:
- In-depth flavor insights: What consumers are craving and how brands can satisfy—and stand out from the crowd.
- Key opportunities in the pre-made meals space: How is this category developing and what are retailers looking for?
- Product innovation to drive both trial and loyalty: Unveiling deeper insights into taste, texture, and functionality—and what consumers are looking for—to create even better foods.
Click here to download a summary deck of the top-line findings from our unmet needs research, initially presented at Natural Products Expo West, March 2023.
The Plant Based Foods Association consists of members and supporters with the shared goal of ensuring the plant-based foods industry can succeed and thrive.
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At Sunshine Burger, we believe plant-based, whole foods are the strongest foundation for any diet. In the Plant Based Foods Association, we were delighted to find an organization dedicated to promoting the benefits of a plant based diet to the widest possible audience. Our industry needs a vocal advocate and we have one in the Plant Based Foods Association!