Consumer Insights
Unmet Needs: Insights and Solutions
As the plant-based foods industry continues to scale and diversify, obtaining a deeper understanding of the plant-based consumer is crucial for brands and retailers alike. Our latest cutting-edge report, “Uncovering the Unmet Needs of Plant-Based Consumers,” is designed to illuminate crucial consumer sentiments: This first-of-its-kind research leverages insights from Kroger’s plant-based food shoppers to hone in on what the plant-based industry needs to prioritize to meet the needs of consumers, build trust, and create sustainable pathways for growth.
Key themes explored in this research include:
- In-depth flavor insights: What consumers are craving and how brands can satisfy—and stand out from the crowd.
- Key opportunities in the pre-made meals space: How is this category developing and what are retailers looking for?
- Product innovation to drive both trial and loyalty: Unveiling deeper insights into taste, texture, and functionality—and what consumers are looking for—to create even better foods.
Click here to download a summary deck of the top-line findings from our unmet needs research, initially presented at Natural Products Expo West, March 2023.
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At Sunshine Burger, we believe plant-based, whole foods are the strongest foundation for any diet. In the Plant Based Foods Association, we were delighted to find an organization dedicated to promoting the benefits of a plant based diet to the widest possible audience. Our industry needs a vocal advocate and we have one in the Plant Based Foods Association!