Who is the Plant-Based Shopper?
One-third of Americans are actively reducing their meat and dairy consumption. While a small number of Americans identify as vegetarian or vegan, flexitarians represent the largest growth opportunity for plant-based foods.
What Drives Purchasing Decisions?
As with all food purchases, taste is the #1 driver. A close second reason shoppers seek plant-based foods is their health. Health-minded plant-based shoppers are likely to be baby boomers while environmental impact and animal welfare are motivating factors for Millennials and Gen Z consumers.
Consuming plant-based foods is much more than just a trend for Millennials and younger generations. Millennials and Gen Z make up 30 and 32 percent of the population, respectively, creating enormous market potential for plant-based foods.
Plant-Based Shopper Basket Value
On the average trip to the store, a plant-based food shopper spends over 61% more than the average shopper.
These statistics, driven by the flexitarian consumer, show plant-based foods have gone mainstream.
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At Sunshine Burger, we believe plant-based, whole foods are the strongest foundation for any diet. In the Plant Based Foods Association, we were delighted to find an organization dedicated to promoting the benefits of a plant based diet to the widest possible audience. Our industry needs a vocal advocate and we have one in the Plant Based Foods Association!