PBFA believes that plant-based foods should not only be available to consumers at home, but everywhere they decide to dine—at restaurants, in cafeterias, and everywhere in between. To meaningfully increase the adoption and reach of plant-based foods across the country, PBFA offers critical programming and resources designed to engage and educate foodservice professionals, and equip our members to enter and succeed in this unique sector.

Have questions? Want to work with us? Reach out to us at

>> Interested in a deeper look into the performance and outlook of plant-based foods in the world of foodservice?

Our Plant-Based Foods State of the Marketplace: Foodservice report harnesses insights from our friends at Datassential to offer a detailed look into how the plant-based consumer differs from foodservice to retail, highlights the dollar opportunity in plant-based foods for foodservice operators, and shares the latest trends in plant-based menus. In a food landscape where health, sustainability, and innovation are top-of-mind for consumers, the report shows that plant-based foods have emerged as a dominant force in foodservice.


The Plant Based Foods Association consists of members and supporters with the shared goal of ensuring the plant-based foods industry can succeed and thrive.

The ‘Certified Plant Based’ seal will help us build consumer advocacy beyond PBFA, which is what we need to create the tipping point on plant- based eating.
Brian Orlando

Chief Marketing Officer, Upfield