Retail Partnerships
PBFA is developing partnerships with major retailers to expand their plant-based offerings. By sharing data on trends and opportunities, we help stores reach more consumers. In addition, PBFA is helping to streamline the retail experience by making plant-based foods easy to locate through increased visibility and signage.
Expert Insights: How to Successfully Engage with Retail
There is continuous and inevitable growth in the plant-based sector as consumer interest and needs evolve. For successful growth, the manufacturer will need to be...
Research shows shifting plant-based shopper spending behaviors and motivations across plant-based and animal-based food categories
The first-of-its-kind research aimed to understand plant-based shopper behavior and consumer sentiment to identify whether shoppers are shifting away from their...
PBFA and Hannaford Launch Plantsgiving Campaign
Celebrate Thanksgiving with a flavorful plant-based feast San Francisco, CA [October 17, 2022] –– The Plant Based Foods Association (PBFA), the first and...
How Kroger and PBFA are Leveraging Data to Better Understand the Plant-Based Shopper and Meet Growing Demand for Variety and Innovation
As the market for plant-based sales grows, retailers are increasingly looking to understand the plant-based shopper and identify strategies to provide a broad array of...
VegFest 2022 showcases strength and innovation of plant-based foods industry to Kroger team
With more and more consumers exploring what plant-based foods have to offer and driving increasing demand for a wide—and growing—variety of products, there’s never been...
How Integrated Merchandising Helped Albertsons Increase Plant-Based Cheese Category Sales
Consumer demand for plant-based foods continues to grow in double digits. In 2020, 57% of U.S. households purchased plant-based foods, over 80% of all Americans...
Join PBFA
The Plant Based Foods Association consists of members and supporters with the shared goal of ensuring the plant-based foods industry can succeed and thrive.
The ‘Certified Plant Based’ seal will help us build consumer advocacy beyond PBFA, which is what we need to create the tipping point on plant- based eating.