Retail Partnerships
PBFA is developing partnerships with major retailers to expand their plant-based offerings. By sharing data on trends and opportunities, we help stores reach more consumers. In addition, PBFA is helping to streamline the retail experience by making plant-based foods easy to locate through increased visibility and signage.
How Integrated Merchandising Helped Albertsons Increase Plant-Based Cheese Category Sales
Consumer demand for plant-based foods continues to grow in double digits. In 2020, 57% of U.S. households purchased plant-based foods, over 80% of all Americans...
VegFest 2021: PBFA and Kroger join forces to promote plant-based
Consumer demand for plant-based foods is higher than ever—and luckily, there have never been more delicious, innovative plant-based products on the market to meet that...
PBFA and Hannaford Launch Spring into Plant Based Campaign
At PBFA, a large part of our mission is to increase availability and visibility for plant-based foods. That’s why we’re thrilled to announce we are partnering with...
Growing the Business of Plant-Based Foods in a Changing World
Plant Based World and Plant Based Foods Association team up to advance the plant-based foods market Riding on the tailwinds of a successful 2019, 2020 was off to a...
A Model for Success: PBFA and Hannaford’s Plant-Based Foods Retail Partnership
At PBFA, we believe one of the critical avenues for promoting the accessibility and availability of plant-based foods is through developing relationships with retailers...
PBFA and Kroger Co-host First-Ever Virtual VegFest!
My name is Jen Jacobs and I am PBFA’s retail partnership manager. Last week, PBFA and Kroger co-hosted the first-ever virtual VegFest for Kroger employees. I was proud...
Join PBFA
The Plant Based Foods Association consists of members and supporters with the shared goal of ensuring the plant-based foods industry can succeed and thrive.
Member Interest Call
Why Investing in Plant-Based Foods Can Pave the Way for a Healthy Planet
The science is clear: We need to act now if we hope to mitigate the most extreme impacts of global warming, many of which are already...
The ‘Certified Plant Based’ seal will help us build consumer advocacy beyond PBFA, which is what we need to create the tipping point on plant- based eating.