Retail Partnerships
PBFA is developing partnerships with major retailers to expand their plant-based offerings. By sharing data on trends and opportunities, we help stores reach more consumers. In addition, PBFA is helping to streamline the retail experience by making plant-based foods easy to locate through increased visibility and signage.
New PBFA Member Opportunities Aim to Grow Consumer Demand for Plant-Based Foods Around the Holidays
PBFA wants to put brands back in the driver's seat with regard to messaging and promotion in the marketplace. Ensuring we can build demand will allow the plant-based...
Nurturing Connection and Partnership: PBFA’s Impact at Kroger’s VegFest 2023
While the food landscape continues to change due to the lasting effects of the pandemic, the shifts in the economic landscape, and changes in generational needs and...
Expert Insights: How to Successfully Engage with Retail
There is continuous and inevitable growth in the plant-based sector as consumer interest and needs evolve. For successful growth, the manufacturer will need to be...
Research shows shifting plant-based shopper spending behaviors and motivations across plant-based and animal-based food categories
The first-of-its-kind research aimed to understand plant-based shopper behavior and consumer sentiment to identify whether shoppers are shifting away from their...
PBFA and Hannaford Launch Plantsgiving Campaign
Celebrate Thanksgiving with a flavorful plant-based feast San Francisco, CA [October 17, 2022] –– The Plant Based Foods Association (PBFA), the first and...
How Kroger and PBFA are Leveraging Data to Better Understand the Plant-Based Shopper and Meet Growing Demand for Variety and Innovation
As the market for plant-based sales grows, retailers are increasingly looking to understand the plant-based shopper and identify strategies to provide a broad array of...
Join PBFA
The Plant Based Foods Association consists of members and supporters with the shared goal of ensuring the plant-based foods industry can succeed and thrive.
Mellody Foods’ Darko Mandich and Dr. Aaron Schaller are on a Mission to Save the World’s Honeybees
As we embark on a season full of sweet treats, this month the PBFA team spoke to Darko Mandich, CEO and Co-Founder of Mellody Foods—a...
The ‘Certified Plant Based’ seal will help us build consumer advocacy beyond PBFA, which is what we need to create the tipping point on plant- based eating.