Retail Partnerships
PBFA is developing partnerships with major retailers to expand their plant-based offerings. By sharing data on trends and opportunities, we help stores reach more consumers. In addition, PBFA is helping to streamline the retail experience by making plant-based foods easy to locate through increased visibility and signage.
If you’d like to support this important work, please consider donating to our Fall in Love with Plant Based campaign here.
PBFA and Kroger Plant-Based Meat Test is Live!
We are excited to announce the official start of PBFA’s innovative plant-based meat test with Kroger, the leading grocery retailer in the United States. You can now...
Connecting PBFA Members at Kroger’s Wellness Your Way Event!
Engaging retailers to increase the availability of plant-based foods is my primary objective as the senior director of retail partnerships. In the past few months, I...
The Plant Based Foods Association Partners with Kroger to Launch Plant-Based Meat Research Project
The Plant Based Foods Association (PBFA), the trade association representing more than 150 plant-based food companies, and Kroger, the number one grocery retailer in...
PBFA’s Trip to Kroger HQ Was a Huge Success!
My name is Julie Emmett and I am PBFA’s senior director of retail partnerships. I am just back from two exciting days at the national headquarters of Kroger in...
PBFA & Lucky “Fall in Love with Plant Based” Retail Campaign Sparks Media Attention
The Plant Based Foods Association is excited to have partnered with Lucky Supermarkets for our first-of-its-kind marketing campaign, "Fall in Love with Plant Based",...
PBFA & Lucky “Fall in Love with Plant Based” Retail Campaign
At PBFA, a big part of our mission is to increase availability and visibility for plant-based foods. That’s why we’re thrilled to announce our partnership with Lucky, a...
Join PBFA
The Plant Based Foods Association consists of members and supporters with the shared goal of ensuring the plant-based foods industry can succeed and thrive.
PBFA Submits Comments to FDA on Labeling of Plant-Based Milk
The U.S. Food and Drug Administration (FDA) is set to issue guidance on the topic of “Labeling of Plant-based Milk Alternatives; Draft...
The ‘Certified Plant Based’ seal will help us build consumer advocacy beyond PBFA, which is what we need to create the tipping point on plant- based eating.