Retail Partnerships
PBFA is developing partnerships with major retailers to expand their plant-based offerings. By sharing data on trends and opportunities, we help stores reach more consumers. In addition, PBFA is helping to streamline the retail experience by making plant-based foods easy to locate through increased visibility and signage.
PBFA & Lucky “Fall in Love with Plant Based” Retail Campaign
At PBFA, a big part of our mission is to increase availability and visibility for plant-based foods. That’s why we’re thrilled to announce our partnership with Lucky, a...

Join PBFA
The Plant Based Foods Association consists of members and supporters with the shared goal of ensuring the plant-based foods industry can succeed and thrive.

Member Interest Call
International Coalition of Plant Based Food Industry Groups Come Together to Strategize the Advancement of Global Coordination
Members of the International Plant Based Foods Working Group convene to set plans for an ambitious global strategy. New Delhi, May 24,...
The ‘Certified Plant Based’ seal will help us build consumer advocacy beyond PBFA, which is what we need to create the tipping point on plant- based eating.