Media Coverage
PBFA’s Oklahoma Lawsuit Garners Widespread Media Interest
Status (4/13/21): PBFA founding member Upton’s Naturals joined forces with the Institute for Justice to file a federal lawsuit challenging a new OK food labeling law as...
PBFA + Kroger Meat Test in the News
Our work has made headlines! PBFA and Kroger, the largest grocery retailer in America, found that plant-based meat sales increased by 23% when those items were sold in...
Plant-Based Meat Sales Increase an Average of 23% When Sold in the Meat Department
Plant Based Foods Association Reports Results of First Control Store Test with Kroger San Francisco, CA — The Plant Based Foods...
PBFA Retail Sales Data Showing Performance of Plant-Based Foods During Pandemic Makes Headlines
PBFA recently released new data in collaboration with SPINS®, the leading provider of wellness-focused data and market analytics. The data illustrates that U.S. retail...
PBFA’s Voluntary Standards for Plant-Based Meats Covered by the Media!
PBFA recently released the first-of-its kind standard for the labeling of plant-based meat alternatives. The goal of the voluntary standard is to promote consistency in...
PBFA’s Work Makes Headlines!
Team PBFA is working hard for our members to advance the plant-based foods industry. We wanted to share a few recent media hits that recognize our impact! 4 Tactics...
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The Plant Based Foods Association consists of members and supporters with the shared goal of ensuring the plant-based foods industry can succeed and thrive.
New PBFA Member Opportunities Aim to Grow Consumer Demand for Plant-Based Foods Around the Holidays
PBFA wants to put brands back in the driver's seat with regard to messaging and promotion in the marketplace. Ensuring we can build demand...
As evidenced by the press coverage and placements featuring representatives and members of the Plant Based Foods Association thus far, the PBFA is becoming an increasingly sought after and essential source for the news media.