Press Releases
PBFA + Kroger Meat Test in the News
Our work has made headlines! PBFA and Kroger, the largest grocery retailer in America, found that plant-based meat sales increased by 23% when those items were sold in...
Plant-Based Meat Sales Increase an Average of 23% When Sold in the Meat Department
Plant Based Foods Association Reports Results of First Control Store Test with Kroger San Francisco, CA — The Plant Based Foods...
New Data Shows Plant-Based Food Outpacing Total Food Sales During COVID-19
San Francisco, May 26, 2020 – New data released today by the Plant Based Foods Association (PBFA) and SPINS®, the leading provider of wellness-focused data and market...
Plant Based Foods Association Threatens Legal Action to Challenge Oklahoma Meat Labeling Law
Status (4/13/21): PBFA founding member Upton’s Naturals joined forces with the Institute for Justice to file a federal lawsuit challenging a new OK food labeling law as...
Plant-Based Yogurt Labeling Standards Released
The Plant Based Foods Association (PBFA), the trade association representing more than 170 plant-based food companies, has released the first-of-its kind standards for...
Plant Based Foods Association Applauds Virginia Governor’s Veto of Unconstitutional Milk Labeling Bill
Status (4/13/21): A win! PBFA called on Virginia Governor Northam to veto GB 199. Northam vetoed it in a major win for plant-based foods. A statement from Plant Based...
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The Plant Based Foods Association consists of members and supporters with the shared goal of ensuring the plant-based foods industry can succeed and thrive.
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International Coalition of Plant Based Food Industry Groups Come Together to Strategize the Advancement of Global Coordination
Members of the International Plant Based Foods Working Group convene to set plans for an ambitious global strategy. New Delhi, May 24,...