Press Releases
PBFA + Kroger Meat Test in the News
Our work has made headlines! PBFA and Kroger, the largest grocery retailer in America, found that plant-based meat sales increased by 23% when those items were sold in...
Plant-Based Meat Sales Increase an Average of 23% When Sold in the Meat Department
Plant Based Foods Association Reports Results of First Control Store Test with Kroger San Francisco, CA — The Plant Based Foods...
New Data Shows Plant-Based Food Outpacing Total Food Sales During COVID-19
San Francisco, May 26, 2020 – New data released today by the Plant Based Foods Association (PBFA) and SPINS®, the leading provider of wellness-focused data and market...
Plant Based Foods Association Threatens Legal Action to Challenge Oklahoma Meat Labeling Law
Status (4/13/21): PBFA founding member Upton’s Naturals joined forces with the Institute for Justice to file a federal lawsuit challenging a new OK food labeling law as...
Plant-Based Yogurt Labeling Standards Released
The Plant Based Foods Association (PBFA), the trade association representing more than 170 plant-based food companies, has released the first-of-its kind standards for...
Plant Based Foods Association Applauds Virginia Governor’s Veto of Unconstitutional Milk Labeling Bill
Status (4/13/21): A win! PBFA called on Virginia Governor Northam to veto GB 199. Northam vetoed it in a major win for plant-based foods. A statement from Plant Based...
Join PBFA
The Plant Based Foods Association consists of members and supporters with the shared goal of ensuring the plant-based foods industry can succeed and thrive.
Meet the PBFA Team: Nikki Smith, Associate Director, Marketplace Development
In the spirit of fostering closer community and connection, we invite you to get to know our dedicated team members and learn more about...