We recently announced a partnership with Kroger, the number one grocery retailer in the United States, to launch an innovative plant-based meat test in 60 stores across the country. The test stores will create a plant-based meat set within the conventional meat department for 20 weeks to determine the impact to plant-based and conventional meat sales and to customer engagement.
For more information on the data, you can read our blog post here.
We are proud to have received widespread media coverage of the meat department test, which you can find listed below:
- Kroger big test: Will people buy plant-based meat in the meat aisle? – CNN
- Kroger Tests Plant-Based Section in the Meat Department – Yahoo News
- Find Plant-Based Protein In Meat Aisle At Some Denver King Soopers – CBS Denver
- Kroger to sell plant-based meat in the meat aisle – CBS 6 (Richmond, VA)
- Kroger is testing how grocery shoppers will react to plant-based ‘meat’ in the traditional meat aisle – Markets Insider
- Kroger, PBFA pilot plant-based meat section – Supermarket News
- Kroger and PBFA to test three-foot plant-based meat retail concept – Food Navigator
- Kroger to launch plant-based meat research project – FoodBev Media
- Kroger, PBFA putting plant-based protein in the meat aisle – Food Business News
- Kroger Tests Plant-Based Section in the Meat Department – Food & Wine
- Kroger, Plant Based Foods Association partners to launch plant-based meat research project – Refrigerated Frozen Food
- Kroger testing plant-based meat retail concept – StoreBrands
- Kroger, PBFA place meat alternatives by the butcher – Meat and Poultry
- Kroger is testing how grocery shoppers will react to plant-based ‘meat’ in the traditional meat aisle – CTPost
- Will alternative meats sell in the meat aisle? Kroger to find out – WRAL TechWire
- Kroger Pilots Plant-Based Items in Meat Department – Winsight Media
- Kroger Develops New Plant-Based Meat Section – And Now U Know
- Kroger Tests New Plant-Based Meat Department – Deli Market News
- Kroger to test plant-based meat response – Seeking Alpha
- Kroger is Introducing Vegan Meat Aisles – LiveKindly
- Kroger is Testing Reactions to Stocking Plant-Based Protein in the Meat Aisle – Vegconomist
- Kroger To Launch Plant-Based Protein Section In Meat Aisle – Plant Based News