Our work has made headlines!
PBFA and Kroger, the largest grocery retailer in America, found that plant-based meat sales increased by 23% when those items were sold in the meat department.
This ground-breaking study, which placed all plant-based meat in a three-foot set within the meat department, ran for 12 weeks from December 2019 through February 2020. The 60 test stores spanned three states: Colorado, Indiana, and Illinois. Read more about the test on our press release.
See our media hits below!
Kroger Test Finds Plant-Based Foods Make Sense in the Meat Department (Forbes)
Shopping for Plant-Based Meat? Check the Meat Department (Fast Company)
Faux Meat Flies off the Shelf When its Sold in the Meat Aisle (Bloomberg)
Kroger Finds Plant-Based Meat Sells Better Next to Real Meat (FoxBusiness)
Placement of Plant-Based Meat Alternatives in Meat Department Helps Sales (Meat + Poultry)
Kroger Rings up 75% Higher Sales of Plant-Based Meat from March to June (MarketWatch)
Plant-Based Option Sales Soar When Sold With Meat (Progressive Grocer)
Plant-Based Meat Sales Increase 23% When Placed in Meat Department, Study Finds (Food Navigator)
Kroger Study: When Stocked In the Meat Department, Sales of Plant-Based Meat Spike 23% (VegNews)
Research Shows Placement Impacts Plant-Based Meat Sales (Supermarket Perimeter)
Plant-Based Meat Placement Matters, says Kroger (Food Business News)
Plant-Based Meat Sales Rose 23% When Sold in Meat Aisles (Natural Products Global)
Kroger Study Show Plant-Based Meat Sales Jump (Biz Journals)
Fake Meat Sells Better when Sold in the Meat Department (Best Retail and Food Practices)
Plant-Based Meat Sells Better in Meat Department (Specialty Food Association)
Plant-Based Meat Sales Surge in Meat Aisle (Plant Based News)
Plant-Based Products Sell 23% Better in the Meat Section, Study Finds (FoodDive)
Why Have Plant-Based Options in the Meat Department? (Retail Leader)
Vegan Meat Sales Grow by 23% When Stocked in the Normal Meat Aisle (Raise Vegan)
New Study: Where to Successfully Merchandise Plant-Based Meat (New Hope Network)
Plant-Based Meats Sell Better Beside Meat (Inside Hook)
Plant-Based Meat Sales Spike by 23% When Sold in Meat Aisles, Shows Study (Totally Vegan Buzz)
Supermarkets Sell 23% More Vegan Protein in the Meat Aisles (LiveKindly)
Does Plant-Based Food Belong Next to Meat? Kroger Thinks So (Benziga)
Plant-Based Meat Flies off Shelves When it’s Sold in the Meat Department (Chicago Tribune)
Study: Putting Plant-Based Meat in Meat Department Pays Off (Supermarket News)
Plant-Based Meat Sales Climb 23% When Placed in Meat Section (WholeFoods Magazine)
Faux Meat Flies off Shelves When it’s Sold in the Meat Aisle (Finger Lake Times)
Supermarkets Sell 23% Extra Vegan Protein in the Meat Aisles (Iron Blade Online)
The Results are in: It’s Time for Retailers to Stock Vegan Meat Products in the Meat Case (VegConomist)
Supermarket Shelf: Plant-Based Meat Sales 23% Higher When Placed Next to Meat (Green Queen)
Plant-Based Meat Sales Increase When Sold in Meat Department (Feedstuffs)
Kroger Shows Plant-Based Meats like Hot Dogs, Bacon Sell Better in Meat Section (Store Brands)
Faux Meat Flies off the Shelf When it’s Sold in the Meat Aisle (Telegraph Herald)
Beyond Meat and the Protein Prizefight for Rightful Place (Forbes)
Meat-Aisle Merchandising Catapults Plant Based Meat Sales (GFI)
Walmart to Carry Impossible Foods’ Plant-Based Burgers in 2,100 Stores (The Motley Fool)
Walmart to Carry Impossible Foods’ Plant-Based Burgers in 2,100 Stores (Nasdaq)
Could the Pandemic Greenify Comfort Food? (Sierra Magazine)