Our work has made headlines!
PBFA and Kroger, the largest grocery retailer in America, found that plant-based meat sales increased by 23% when those items were sold in the meat department.
This ground-breaking study, which placed all plant-based meat in a three-foot set within the meat department, ran for 12 weeks from December 2019 through February 2020. The 60 test stores spanned three states: Colorado, Indiana, and Illinois. Read more about the test on our press release.
See our media hits below!
Shopping for Plant-Based Meat? Check the Meat Department (Fast Company)
Plant-Based Option Sales Soar When Sold With Meat (Progressive Grocer)
Research Shows Placement Impacts Plant-Based Meat Sales (Supermarket Perimeter)
Plant-Based Meat Placement Matters, says Kroger (Food Business News)
Plant-Based Meat Sales Rose 23% When Sold in Meat Aisles (Natural Products Global)
Kroger Study Show Plant-Based Meat Sales Jump (Biz Journals)
Fake Meat Sells Better when Sold in the Meat Department (Best Retail and Food Practices)
Plant-Based Meat Sells Better in Meat Department (Specialty Food Association)
Plant-Based Meat Sales Surge in Meat Aisle (Plant Based News)
Why Have Plant-Based Options in the Meat Department? (Retail Leader)
New Study: Where to Successfully Merchandise Plant-Based Meat (New Hope Network)
Plant-Based Meats Sell Better Beside Meat (Inside Hook)
Plant-Based Meat Sales Spike by 23% When Sold in Meat Aisles, Shows Study (Totally Vegan Buzz)
Plant-Based Meat Flies off Shelves When it’s Sold in the Meat Department (Chicago Tribune)
Study: Putting Plant-Based Meat in Meat Department Pays Off (Supermarket News)
Plant-Based Meat Sales Climb 23% When Placed in Meat Section (WholeFoods Magazine)
Faux Meat Flies off Shelves When it’s Sold in the Meat Aisle (Finger Lake Times)
Supermarkets Sell 23% Extra Vegan Protein in the Meat Aisles (Iron Blade Online)
Faux Meat Flies off the Shelf When it’s Sold in the Meat Aisle (Telegraph Herald)
Walmart to Carry Impossible Foods’ Plant-Based Burgers in 2,100 Stores (The Motley Fool)
Could the Pandemic Greenify Comfort Food? (Sierra Magazine)