PBFA is developing partnerships with major retailers to expand their plant-based offerings and create opportunities for our members. Integrated marketing events that capture plant-based foods across all plant-based categories have proven extraordinarily successful in increasing sales in both the short and long term, based on increased awareness, education, and overall value to shoppers.

Shopper Marketing Programs

Looking to expand your reach in retail? Take advantage of an in-store or digital shopper marketing program with key retail partners.

Plantsgiving with Hannaford

Building upon the impressive results of our 2021 and 2022 events, we are thrilled to partner with our friends at Hannaford again in 2023, this time on plant-based vendor programs integrated into their larger shopper marketing campaigns—the next of which is their huge Fall, Friends & Thanksgiving event in November! Senior leaders at Hannaford and parent company Ahold Delhaize USA have shared their excitement to continue and expand these collaborative events, which are now integrated within existing Hannaford storewide shopper marketing events for greater scale.

What’s in it for you? By participating in one of these comprehensive shopper marketing programs, you can unlock savings and boost your brand:

• Collaborating with other brands across the store makes the cost to participate a small fraction of the cost for a solo brand initiative, while still providing the same consumer touch points and scale across the store.
• Your brand will receive exposure across all shopper segments, building loyalty with new and existing customers, your Hannaford category team, and their senior leadership.

The campaign promotion will run from October 22 through November 25.

For the full vendor package details, click here. Ready to apply? Sign-ups for the November program are due by July 7, 2023.