Status (4/13/21): PBFA founding member Upton’s Naturals joined forces with the Institute for Justice to file a federal lawsuit challenging a new OK food labeling law as a violation of the First Amendment. Unfortunately, a federal judge denied them, forcing plant-based companies that want to sell food in OK to redesign their labels as if plant-based foods are potentially harmful.
Recently PBFA and Upton’s Naturals teamed up with the Institute for Justice to file a federal lawsuit challenging a new Oklahoma food labeling law as a violation of the First Amendment.
This law is the meat lobby’s anti-competitive response to the increased consumer demand for plant-based options. We are proud to stand with Upton’s Naturals and the Institute for Justice to protect PBFA members’ First Amendment rights to clearly communicate to consumers. To read more about our lawsuit, click here.
We are proud to have received widespread media coverage of the filing, including:
Oklahoma Sued Over Plant-Based Food Large Disclaimer Law (Bloomberg Law – Paywall)
Okla. Sued Over Plant-Based Food Labeling Law (Law 360 – Paywall)
Upton’s Naturals Sues Oklahoma for Unconstitutional Anti-Vegan Labeling Law (Not For Meat Eaters)
Chicago Vegan Company Sues Oklahoma Over Packaging Label Law (Eater Chicago)
Vegan Food Company Sues Oklahoma Over Product Label Law (Pacific Northwest AG Network)
Non-meat food producers have beef with new state law (Pauls Valley Democrat)
Chicago Vegan Firm Sues Oklahoma Over Packaging Label Regulation (Daily Chicago News)
Non-meat food producers have beef with new state law (Enid News and Eagle)
New Oklahoma Plant-Based Labeling Law “Anti-Competitive” (Whole Foods Magazine)
Oklahoma ‘fake meat’ labeling law challenged (Feedstuffs)