Team PBFA is working hard for our members to advance the plant-based foods industry. We wanted to share a few recent media hits that recognize our impact!
4 Tactics That Helped PBFA Deliver Wins – Associations Now
Association’s Now recently published “4 Tactics That Helped the Plant Based Foods Association Deliver Wins.” In the article, our Executive Director Michele Simon breaks down the strategy that led to our recent wins in the policy and retail sector. Read more. Our quote:
“Whether it’s defense in policy or offense in the marketplace, there’s just so much opportunity to support this growing industry.” – Michele Simon, executive director
Grocery wars: Beef, dairy fight for shelf space – Fox Business
This piece from Fox Business covers PBFA’s work to fight the recent onslaught of bills that would prohibit plant-based food companies from using meat and dairy terms. Read more. Our quote:
“This idea that consumers are confused is ridiculous. There’s no consumer complaint; the complaining is only being done by the industry that’s threatened by the competition.” – Michele Simon
Kroger is testing how grocery shoppers will react to plant-based ‘meat’ in the traditional meat aisle – Markets Insider
PBFA has been hard at work in the retail sector! This wonderful piece from Markets Insider shares details about our plant-based meat research partnership with Kroger, one of the largest grocery chains in the U.S. Read more. Our quote:
“Plant-based meat sales have increased dramatically year over year, even while most of them are placed where only the most dedicated consumers are likely to find and purchase them.” – Julie Emmett, senior director, retail partnerships
Albertsons Revamps Own Brands frozen lineup – Supermarkets News
Albertsons recently launched a new line of plant-based meals under their O Organics brand. We are proud to announce that the new plant-based meals will have PBFA’s Certified Plant Based Seal, making it even easier for consumers to find plant-based options. Read more.
As Beef Comes Under Fire for Climate Impacts, the Industry Fights Back – Inside Climate News
This lengthy article explains the harmful environmental impacts of industrial beef production and how the meat lobby actively works to distance itself from that harm. PBFA state lobbyist Dan Colegrove speaks to how meat interests have worked to undermine our members’ First Amendment labeling rights, and how we’re fighting back. Read more. Our quote:
“The issue in the legislative debates is whether or not consumers are being deceived. We contend, that consumers know exactly what they’re doing.” – Dan Colegrove, state lobbyist
The End of Big Food – Politico
PBFA’s Executive Director Michele Simon was featured in a recent Politico piece talking shifting attitude in the food industry. The piece discusses PBFA’s role providing new food lobbying landscape, giving food companies a voice in the political arena. Read more. Our quote:
“I just don’t think there’s a need for one single, monolithic voice of the food industry. It no longer computes.”– Michele Simon
As these incredible media hits show, we are hard at work to advance the plant-based foods industry. We’re looking to have an even bigger impact in 2020 and we need your help! Click here to learn more about our Fall in Love with Plant Based Campaign and consider making a donation.
We have many more exciting developments with our retail and foodservice work we will be sharing with you soon. Here’s to more wins for the plant-based foods industry!