RevoluGreen!, a plant-based, ready-made meals brand originating in the Mediterranean expanse, is embarking on a tireless mission to bring their ‘gastronomic’ revolution to every corner of the world. With an intentional blend of simple, yet crucial elements, all carefully crafted to deliver success – innovation, taste, texture, food safety, and sustainability – each of RevoluGreen!’s meals on the market are made with every kind of consumer in mind.
Today, they are continuing to develop new products, infusing their dishes with the flavors and styles of the Spanish, homestyle cuisine whenever possible, and bringing the ‘green revolution’ to your kitchens, one ready-made meal at a time.
“With only one planet at our disposal, our passion is to do everything within our power to promote beneficial eating practices while safeguarding our world.”
Q: Can you tell us a bit more about the history of RevoluGreen! and the inspiration behind its founding?
A: Revolugreen! originates from the vision of a group of forward-thinking individuals, both young and experienced, deeply committed to the food industry and eager to contribute to a more sustainable planet. Our collective focus is firmly set on production processes that not only refrain from harming the environment but actively support its well-being.
We are embarked on a gastronomic revolution, one that allows us to savor ready meals featuring entirely plant-based proteins and beneficial nutrients, all without compromising on taste—a fundamental principle we hold dear. With only one planet at our disposal, our passion is to do everything within our power to promote beneficial eating practices while safeguarding our world.
Welcome to a 100% green revolution, welcome to Revolugreen!
What do people need to know about RevoluGreen!’s mission, vision, and values?
Our mission is to provide consumers with ready meals that are not only delicious but also inclusive, as we strive to embrace everyone. We aim to cater to both the strict plant-based consumer and the flexitarian who varies their diet. We aspire to be a plant-based alternative across various consumer segments, all while aligning with the goal of environmental stewardship.
However, our vision extends beyond just providing alternatives; we aim to become a leading sustainable plant-based manufacturer on an industrial scale, offering competitive prices and adapting to consumer needs efficiently across all our markets.
At Revolugreen!, we prioritize people, the environment, quality, and food safety, always seeking to innovate and improve our core purpose. I have no doubt that our values align with the various companies within this category.
Can you share more about the “green revolution” and what it means to your company? How do you hope to see the green revolution take off in the coming years?
One of our company’s core commitments is sustainability. In our daily operations, we actively practice the principles of reducing, reusing, and recycling to align with environmental conservation goals, thereby reducing our water footprint and CO2 emissions.
Furthermore, we are firmly committed to a “Zero Waste” approach across our diverse product range, owing to the extended shelf life of our offerings.
One of the goals of this series is to help shine a light on the stories and individuals behind the companies. What is your big “why” for working in the plant-based foods industry? Is there a particular cause or fact that you learned that motivated your work and passion?
Our restlessness, our refusal to settle for conventional standards, and our constant drive for innovation, technology, and the wealth of information at our fingertips—these are the driving forces behind our mission.
The food industry is a captivating realm, forever in motion, offering opportunities for improvement. It’s our duty not to stand still but to keep moving forward.
In our relentless pursuit of improvement and value addition, we realized that we possessed the tools to bring value and do things right within our category.
At this stage, we are all acutely aware of the importance of caring for our environment, animals, recovery, and recycling—essential aspects that underscore our commitment.
What has been the most rewarding moment or pivotal milestone you’ve witnessed during your time at RevoluGreen!? As a plant-based company, are there any big moments of celebration you’d like to share?
The most rewarding aspect for us is realizing that consumers return and choose us again at their go-to stores.
However, seeing our products featured in renowned retailers like Sprouts, Central Market…and many independent stores in New York reinforces our belief that we are on the right path.
In essence, witnessing the progressive expansion of our presence in national retailers across the United States is a source of hope and encouragement.
Based on your experience, what were some obstacles you had to overcome in scaling your business, and what advice would you share with other aspiring plant based founders?
On a personal level, one of the major challenges we have faced and will continue to encounter is the lack of information and training among those on the purchasing side of the equation. Identifying the person responsible for the category remains a challenge—it’s not equally prioritized or relevant for everyone, but we’re making progress step by step.
A few months ago, we witnessed a “boom” in the Plant-Based category, with a constant influx of Plant-Based products that were not well-tested, developed, or refined in terms of taste, texture, and ingredients. This didn’t benefit either the category or the collective movement we are all striving to build.
The development of this category remains a formidable challenge, and we need to keep working to offer consumers tastier recipes, improved textures, nutritionally appealing options, all while contributing to the sustainability of our planet.
Where do you envision RevoluGreen! in the next 5-10 years? What does success look like to you?
We are unequivocally committed to the Plant-Based category, and we will continue to be a part of this paradigm shift. We are in no rush; our only commitment is to consistently launch and innovate with products that have been thoroughly tested, all while striving to bring value to the Plant-Based category, our customers, and the environment.
Can you give us a sneak peek into any notable news or exciting product launches in the pipeline for 2023?
We have several upcoming launches, and they will continue to be in the form of Ready-to-Eat meals, refrigerated and ready to heat and enjoy. These meals will feature compelling and enticing recipes.
Where can we learn more about RevoluGreen!?
You can stay updated on our latest offers and news through our website and social media channels. Visit Revolugreen’s website and follow us on social media for updates on our vegan protein products and more.