Retail Playbook [July 2025]

The Marketplace Advisory Council Playbook, developed by a team of food industry experts specializing in merchandising, marketing and consumer insights, serves as a comprehensive resource designed to unlock the potential of the growing plant-based sector. This playbook empowers the industry with actionable insights to enhance customer loyalty and increase basket size, providing both immediate strategies and long-term solutions.

Structured as a framework for fostering partnerships between brands and retailers, the playbook offers proven best practices and evidence-based guidance to drive mutual growth. For brands, it’s an essential tool to refine go-to-market strategies and capitalize on the expanding demand for plant-based options.